![]() “As Volvo Cars continues on its path to a more sustainable future, the C40 Recharge Living Picture brings our sustainability goals to life through art,” said Aleck Brownstein, Sales and Marketing Director, Volvo Cars Western Region.Īs the first Volvo car in the company’s history designed from the outset to be purely electric and to feature a leather-free interior, the C40 Recharge is the latest manifestation of the brand’s commitment to a zero-emission future. The living plant art display is not only clever, but also a wonderful reminder that native flowers and plants are a more green-friendly choice.” "Volvo’s commitment to a more sustainable future is admirable. “We are grateful for Volvo Car’s partnership and continuing support of the arts,” said Festival of Arts President David Perry. The winner will be announced August 27 during the Pageant of the Masters Celebrity Benefit, hosted by Priscilla Presley. ![]() ![]() Proceeds from the entries will support the Festival of Arts’ mission to provide art education programming and art scholarships to local high school students. Made with a variety of more than 20 kinds of live plants and flowers native to Southern California, including the colorful bouquet and calming scents of lavender and sage, the Volvo C40 Recharge art piece is intended to provide visitors a full sensory experience.Īttendees will have an opportunity to enter a drawing for a 2022 C40 Recharge, provided by Volvo Car USA to the Festival of Arts. Instead of people, however, plants and flowers arranged in the shape of the car’s sleek profile represent the Swedish automaker’s commitment to a more sustainable planet. This year Volvo Cars created a Living Picture based on its own masterpiece: the pure electric Volvo C40 Recharge compact luxury SUV. (LAGUNA BEACH, CA) July 28, 2022: This summer Volvo Cars is bringing its mission of environmental sustainability to the legendary Festival of Arts Fine Art Show and Pageant of the Masters in Laguna Beach, California, open now through September 2, 2022.įor nearly a century, artists have showcased their work at the Festival of Arts, while the Pageant of the Masters meticulously re-created famous works of art as Living Pictures featuring real people.
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